Mission & Vision
Vision, elevated to an art form.
ALPHA was founded on the belief that eyewear is more than function — it is identity, posture, and craft. Every frame we curate is chosen for its design language, provenance and the maison behind it.
Our salons are designed to feel less like a store and more like a private gallery, where guests are met with quiet attention and the world’s finest frames are presented one at a time.
Timeline
Milestones
ALPHA Group Founded
Established by the Yaaqba brothers following their specialized optics studies in Italy, bringing fresh expertise, advanced eye-care knowledge, and premium European materials to the Middle East.
Retail Industry Entry
Alpha officially entered the retail sector with the grand opening of its first physical showroom in Amman, Jordan, blending high-end in-house products with renowned international brands.
Global Digital Launch
Initiated the brand's wide-scale digital ecosystem expansion with the launch of the Alpha Optical global network platform, introducing daily interactive advisory channels and professional virtual support.
Regional Network Expansion
Celebrating over two decades of growth, evolving into a major regional powerhouse managing an advanced omnichannel network of 27 certified showrooms across Jordan and 5 specialized branches in Egypt.