ESTABLISHED BY YAAQBA BROTHERS IN 1991
01. About Us
Welcome to Alpha Optical, your premier destination for stylish eyewear and trusted professional eye care since 1991. We are proud to be the official and direct distributor of Ray-Ban, alongside a wide selection of top international brands and diverse options tailored to fit everyone. With nearly 30 branches serving you, we seamlessly blend state-of-the-art eye testing with quality optical solutions, ensuring your vision clarity and style through comprehensive expert advice.
Basem and Mohammad Yaaqba specialized optics and optometry in Italy. And they impart their knowledge and built a company that not only to sell eyewear but to set a TREND to users according to their lifestyle and eye conditions requirement. The idea and knowledge came fresh from Italy and the materials as well.
WHERE VISION MEETS ARTISTRY
02. Mission & Vision
MISSION: To provide the best service in optical field to all clients with the upgraded skills and efficiency in all aspects of optometry.
VISION: To make development on optics profession with high quality standards.
TIMELINE
03. Milestones
ALPHA Group Founded
Established by the Yaaqba brothers following their specialized optics studies in Italy, bringing fresh expertise, advanced eye-care knowledge, and premium European materials to the Middle East.
Retail Industry Entry
Alpha officially entered the retail sector with the grand opening of its first physical showroom in Amman, Jordan, blending high-end in-house products with renowned international brands.
Global Digital Launch
Initiated the brand's wide-scale digital ecosystem expansion with the launch of the Alpha Optical global network platform, introducing daily interactive advisory channels and professional virtual support.
Regional Network Expansion
Celebrating over two decades of growth, evolving into a major regional powerhouse managing an advanced omnichannel network of 27 certified showrooms across Jordan and 5 specialized branches in Egypt.
